ArchivedMedia

Social Media: Autohaus Hecker

Content producer for a truck dealership. Final Cut, drones, cable cams.

RoleContent Producer
Timeline2019–2025
UpdatedMarch 25, 2026
ClientAutohaus Hecker
Running since2019
EquipmentDrone, gimbal, cable cam, suction mounts
Social Media: Autohaus Hecker
Overview

Produced and edited social media content for Autohaus Hecker, a truck dealership, from 2019 to 2025. Along the way picked up a full production skill set: Final Cut Pro, Photoshop, After Effects, drone operation, gimbal work, audio equipment, cable cams, and suction-mounted cameras on vehicles. It's a real production environment. The truck has to look good moving, not just parked.


The problem

Shoot and edit content that makes heavy trucks look good on social media, with one person handling the full production stack.

Constraints
  • Shooting moving vehicles means coordinating camera mounts, safety, and timing simultaneously
  • No dedicated crew. Rigging, operating, and editing all handled solo.
Design decisions
  • Suction-mounted and cable cam setups for dynamic vehicle shots that can't be done handheld
  • Gimbal for all handheld work. Stabilized footage is the baseline, not the exception.
Build process
  1. 01

    Pre-production: shot planning, camera and rig selection for each shoot type

  2. 02

    Production: drone, gimbal, cable cam, suction mount, matched to the shot

  3. 03

    Post: Final Cut Pro edit, Photoshop and After Effects for graphics and compositing


Result

Six years of content production. Full production capability built across video, photo, and motion graphics.

What went wrong / what I learned
  • Audio recorded on location with proper equipment saves more time in post than any edit shortcut
  • Vehicle shoots require more safety planning than you expect. A suction mount failure at speed is a serious problem.

Tools & Methods

Final Cut ProAdobe PhotoshopAdobe After EffectsDroneGimbalCable camAudio equipment

Specs

Client
Autohaus Hecker
Running since
2019
Equipment
Drone, gimbal, cable cam, suction mounts