ArchivedMedia

Social Media: Autohaus Hecker

Content producer for a truck dealership. Final Cut, drones, cable cams.

RoleContent Producer
Timeline2019–Present
ClientAutohaus Hecker
Running since2019
EquipmentDrone, gimbal, cable cam, suction mounts
Commercial truck filmed for an Autohaus Hecker social-media production
Overview

I have produced and edited social media content for Autohaus Hecker, a truck dealership, since 2019. Along the way I picked up a full production skill set: Final Cut Pro, Photoshop, After Effects, drone operation, gimbal work, audio equipment, cable cams, and suction-mounted cameras on vehicles. Filming trucks in motion taught me how to plan moving shots safely and make large vehicles read clearly on a small screen.


The problem

Shoot and edit content that makes heavy trucks look good on social media, with one person handling the full production stack.

Constraints
  • Shooting moving vehicles means coordinating camera mounts, safety, and timing simultaneously
  • No dedicated crew. Rigging, operating, and editing all handled solo.
Design decisions
  • Suction-mounted and cable cam setups for dynamic vehicle shots that can't be done handheld
  • Gimbal for all handheld work. Stabilized footage is the baseline, not the exception.
Build process
  1. 01

    Pre-production: shot planning, camera and rig selection for each shoot type

  2. 02

    Production: drone, gimbal, cable cam, suction mount, matched to the shot

  3. 03

    Post: Final Cut Pro edit, Photoshop and After Effects for graphics and compositing


Result

Ongoing content production since 2019, with a full production capability built across video, photo, and motion graphics.

What went wrong / what I learned
  • Audio recorded on location with proper equipment saves more time in post than any edit shortcut
  • Vehicle shoots require more safety planning than you expect. A suction mount failure at speed is a serious problem.

Tools & Methods

Final Cut ProAdobe PhotoshopAdobe After EffectsDroneGimbalCable camAudio equipment

Specs

Client
Autohaus Hecker
Running since
2019
Equipment
Drone, gimbal, cable cam, suction mounts